Start-ups and entrepreneurs use me for initial marketing focus, branding and PR. Larger companies use me for employee assessments, to implement tactical aspects of their marketing plans and to oursource research and writing. PR and advertising agencies use as a resource for creative market planning and writing.

Catalano & Co. is a Strategic Partner of Profiles International, the leader in employee assessments. We can show you how you can identify top performers, reduce turnover and increase productivity. To jump start outplacements, we help you identify employee skills, talents, attiudes, thinking and learning abilities.

Here's what I can do for you:

• Employee assessments
• Establish your brand
• Design viral, social and emarketing plans
• Write web content, press releases, media advisories, newsletters, presentations and direct mail
• Write technical manuals and marketing brochures
• Product marketing
  
  

I have a B.S. in Business Administration with a Marketing major. My senior focus was on Diffusion of Innovation theory, (innovators, early adopters, early majority, late, laggards.) That laid the groundwork for my career in marketing and management, and is what I follow today. Wikipedia has a good introduction to diffusion theory here.

People have engaged me to advise them in areas such as:

• Identify viral marketing networks
• Market research
• Design and product training materilas and product manuals
• Developing eMarketing plans
• Software company branding
• Global sourcing, marketing and exporting
• Product development and management
• Writing articles and press releases
• Customer, product and marketing mix analysis