If you are a start-up, are expanding your product line or want to raise capital you'll need a solid marketing plan that is built around emarketing, viral marketing and social networks.

In short, you have to "influence the influencers," something John Catalano has focused on for over 20 years.

In my 20-plus years in marketing, I have focused on influencing the influencers (usually the innovators or early adoptors) for it is the they who will you best help identify and launch your products. Image and branding are rolled into this.

One current adaptation is in social networking, includes industry influencers on several levels, but the goal is the same: to generate buzz (leading opinions) that people listen to and act upon. The trick in present-day social networking lies in maintaining the buzz since it is so short-term. Much like the old axioms of multiple impressions, you need a program for constant buzz through multiple avenues.

I've been developing successful plans since 1986, and will work with you on any aspect of your plan.

I do this in a professional, competent and confidential manner working with your management team.